Intersport x Adidas – Ultimate Team Bus

The brief.

Create a campaign for the new football season that grabs national attention and helps drive football merchandise sales.

Our solution.

We developed the ultimate team bus concept and brought adidas into the collaboration. In two weeks we designed the campaign and the bus, then produced content, in-store events and on-field challenges. A dedicated landing page and social rollout connected the whole experience.

The result.

The original campaign reported a 5% increase in football merchandise sales, with one amateur team winning a dream season.